Monday, 6 October 2014

SEO Recommendations

Anyone who blindly using Search Engine Optimization techniques will not fetch fruitful results as expected.Sometimes, the search engines may find it as a spamming, though you did it genuinely. A kind of strategy should be used to ripe desired results. A lot of strategies exist that can boost your site to get listed at the  top during the google search .

There are certain recommendations that I can share here, so that you can build your site with some good Search Engine Optimization Techniques!

1) The pages that are created intentionally to trick the search engines to produce an inaccurate or poor quality results is termed as spam by most of the search engines. SPAM Detector tools are available to verify the site by ourselves.

What is a SPAM Detector?


Some people take advantage of the concept of Search Engine Optimization by making spam sites containing low quality content .But still google will display those sites at the top! The only reason behind that is that, these spammers use the concept   of Search Engine Optimization to trick the search engine by some means.


Spam Detectors are the tools that help us in knowing the spam sites . Its very easy for anyone to identify the spamming site.

I have given the link of the spam detector I have used myself during my intern project
http://tool.motoricerca.info/spam-detector/

Few tactics that are considered search engine spam.

These techniques include:

1.  Keywords unrelated to site
2.  Redirects
3.  Keyword stuffing
4.  Mirror/duplicate content
5.  Tiny Text
6.  Doorway pages
7.  Link Farms
8.  Cloaking
9.  Keyword stacking
10.Gibberish
11.Hidden text
12.Domain Spam
13.Hidden links
14.Mini/micro-sites
15.Page Swapping (bait &switch)
16.Typo spam and cyber squatting

Spam sites will be strictly punishable once they are filtered by the search engines.

2) Digging for Keywords


Keyword Research is the very important thing to be done .Try to find the keywords that can hunt most of the users. Login into Google Analytics. Discover trending keywords using advanced segments. Also, the other things to be tracked are listed below:

New Visits
% Exit
Bounce Rate
Avg. Time of Page
Pages/Visits


3) Narrowing Down Your Keyword Selections



General list of keywords  can be easily generated by the Google Keyword Tool. But we can fix only few trending keywords ie. Narrowing down of keyword selection is necessary.

1. Eliminate the keywords with more competition.
2. Add geographical location as a keyword to attract the local users.
3. Choose at least one keyword for each core category in the site.
It is the very important phase in Search Engine Optimization .Choosing the right keyword will help your site to get listed at the top !Thus Search Engine Optimization helps in building  good traffic every day to your site .

4) LINK BUILDING:


It includes following issues,

1) Some editorial links need no specific actions and all they expect is the worthy content. So these links bring more advantage which have no connection with Search Engine Optimization.
2) We can submit our links via blog or mail to a list. We can submit our directories at various sites and that may gain us the attention of users or at least convince them to move towards us.
3) Getting reviews from users and listing them in our page will not produce us, very great results but still we can expect it to have little impact.

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