You may own a fantastic site regarding shopping, mobile reviews, marketing, blogging, etc.. But why your site is not getting displayed at the top during google search? Have you ever wondered of it? Does it have some logic behind?
Yes Of Course!! Many reasons are behind it! Google will never display some content at the top without having some sort of logic! It’s not only about your content, popularity, length or period of existence !!
The main reason, why few sites are displayed on the top of the google search is Search Engine Optimization! If you want a brief intro check my previous article!
In this article, I have discussed about the tools used in search engine optimization. I remember, I made this article long back for my internship purpose and just thought of sharing with you all!
The first and foremost tool to be employed in optimization is Google Insights for Search . It’s very necessary to analyze the keywords involved in the Google ranking. By using the appropriate keyword, we can increase the site ranking .Also, it’s very important to analyze the speed of our site so that we can enhance the speed after spotting the missing term. For this purpose, we can employ Google web master tool that checks the website speed.
The websites are recognized by the users based on their visibility in the first page. So every site tries to list their names in the top of the opening page. The text that exists in the hyperlink can be exactly tracked and the number of keywords can be increased. The keywords expected by the search engine should be initially analyzed and used properly. It’s important to find the related sites and we can make a comparison to put our site on top of the list. Web Master Tool may be helpful in achieving this.
So start with web master tool and Google analytics tool. Then, try comparing the existing keywords of the site with the required keywords to be added. Also the speed of the site can be analyzed to enhance the performance.
The context representing our site should be of high worth and it should be able to impress the attention. Regular monitoring of broken links should be done. The troubles made by the Search engine spiders should be overcome. The web server should be well designed to report the modification to the Google. The googlebot crawlers should be under consideration.
Also the site should be tested under different search engines. It was recommended not to use the unauthorized sites to check the quality of the site and not to use the hidden words.
SEARCH ENGINE OPTIMIZATION:
FUNDAMENTALS
1.Keyword Analysis
2.Competitor Analysis
3.Metatag optimization
4.Alt Tags optimization
5.Anchor tag optimization
6.Content optimization
7.Canonical issue
8.Search Engine friendly URL
9.Heading Optimization
10.Keyword density
11.Sitemap creation
12.Usability and Accessibility
13.Google Analytics
14.Web Master Setup
15.Browser Compatibility
16.HTML Optimization
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