SEO : Keyword Analysis

Keywords, as the name signifies they are the key items that are going to promote your site in the list made by the search engines. We can define a keyword as a single word or a combination of two or three phrases.. keyword analysis is the term or name given for the research made to find , what exactly the customers are looking for or typing during their search and what exactly he have to use to catch their attention or search engines attention.

Keyword discovery tools

Search marketing efforts can be greatly improved by the usage of Keyword discovery tools but they are bit costly to use.

Analyzing keywords allows you to:

Optimize Spend: Distribute budget based on the worth of the word used ie spend more on the words that fetch more benefits and spend low on the words that fetch you no use.

Increase Conversions: Always keep conversion rate optimization and return on investment (ROI) on mind

Eye Trends: Keep an eye on the current marketing trends and keywords

Prioritize Your Time: Prioritize areas that you have to concentrate more to keep yourself alive in the market.

Find New Markets: Use keyword analysis to grow your business and keep looking fr the breaking trends

Why Keyword Analysis ?

1) Targeting right audience

2) Getting lots of relevant traffic

3) Focusing on targeting geographic location

4) URL and Title Tag

Google focuses straight on the domain name and title tag to rank your site. The first and most important part of your on-page SEO is the title tag (<title></title>). You can find the title tag at the  top left of your page, where name and description will be given. Many people who outsource a site in a WYSIWYG editor completely forget about the last of the meta tags that still gives some quality ranking love from search engines.

A website's title tags are very important for several reasons:

1) The title tag shows up in search results as the blue link, and a good one helps the site get more clicks and visitors from search results.

2) Title tags are a crucial SEO element that can help the website show up higher when people search for the words in it.

3) Title tags show up when web pages are shared on social media sites like Facebook. This is important because social media mentions are now a ranking factor in Google search results.

The Things not to be done while framing title tags:

The term Home Page does not shower you any type of ranking so better avoid them in the title tags

Domain name can add significance to the site search ,which can be displayed during the listing

Though the title tag plays a significant role, length of the keyword is also the important factor. Search engines display only the first 70 characters of a web page's title tag and rest of the tag words are discarded. Also a short tag cannot turn the attention of the people so it’s better to choose the

Too many keywords will never help you in achieving the top list. Search engine will consider it as spam if too many keywords are added.